2015年5月21日 星期四

The Apple Daily 蘋果日報

Only 82%?  Really?

If you've been in Taiwan for a while, you've probably seen the Apple Daily.  This is the newspaper in every breakfast restaurant, convenience store, and tea shop on the island.  I don't know if it's the most popular newspaper in Taiwan, but it certainly is popular.  如果已經住在台灣一段時間的話, 你應該看過蘋果日報.  在早餐店, 便利商店和茶館都常看到這份報紙.  我不知道它是不是台灣最受歡迎的日報, 可是它真的很受歡迎.


One of the things that makes the Apple Daily so popular is its emphasis on sex and violence.  On any given day, the front page features a car crash, a sex scandal, a political scandal, or a sex scandal involving politicians and a car crash.  We might profess an interest in the economy, the workings of government, and other serious topics, but it's sex and violence that gets us reading newspapers.  The Apple Daily recognizes this fact, and I applaud their realism.  蘋果日報這麼受人喜歡的特色是色情跟暴力的內容.  每天的頭版不是車禍, 緋聞, 政治醜聞其中一項, 就是三項都在頭版新聞.  很多人說自己很關心經濟, 政治, 和其他重要嚴肅的新聞, 可是我們閱讀新聞的動力是色情跟暴力.  蘋果日報知道這個事實.  我覺得他們的看法很實際.


Today's Apple Daily features a front page story on a photographer for Next Magazine getting "bullied" by someone he was trying to photograph.  It just so happens that the Apple Daily and Next Magazine are owned by the same publisher, so the appearance of this story in the Apple Daily isn't a surprise.  Even so, is this news?  今天的蘋果日報頭版報導討論的是壹週刊的攝影師被 "霸凌" 的新聞.  蘋果日報跟壹週刊是同一家公司出版的, 所以這則新聞在蘋果日報出現一點都不奇怪.  只是這種報導算是新聞?


Other stories in the Apple Daily - those not on the front page - tend to be less sensational.  But in none of these stories does one encounter in-depth reporting.  The Apple Daily is all about instant gratification, and in this I think it understands its target audience.  I don't really want deep thoughts when I'm in the breakfast restaurant eating my eggroll.  I want explosions.  I want sex.  I want the highlights, and I can read about the details elsewhere.  蘋果日報除了頭版之外, 其他版面的報導就不那麼聳動.  可是這些報導都缺乏客觀的態度.  蘋果日報的目的就是給你你最想看的新聞, 它知道它的讀者最想看什麼.  我在早餐店吃蛋餅的時候不想看需要用腦的新聞.  我要看暴力的.  我要看色情的.  我要知道最重要的事, 我會在其他的地方看細節部分.


So yes, if you want to actually understand the issues, I wouldn't patronize the Apple Daily.  If you want in-depth reporting, you are better served by any number of other newspapers, or any number of other websites.  If, however, you like your news LOUD, then the Apple Daily has what you need.  當然 ! 要瞭解重要議題的人不應該看蘋果日報.  有其他的報紙跟網站可以讓你客觀地了解事件.  可是喜歡重口味新聞的人一定會喜歡蘋果日報.


Or maybe you just like to look at the pictures.  You have been READING this entry, right?  Or were you just looking at the pictures?  也許你只喜歡看它的圖片.  你真的在讀這篇文章嗎?  還是只是看圖片?


Related Entries 相關的文章:

Apple Daily 蘋果日報 (website)
Disconnected 切斷的
What's Going On in Taiwan? 台灣最近的新聞 (December 十二月 2014)
Running on Fumes 臭氣路跑
Election Time 選舉時間

2 則留言:

  1. I agree. It's interesting.
    people in Taiwan let the low-leveled newspaper survive

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    1. I am a low-level person, so I like to read it, too! :P

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